The Wall Street Journal
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Hooters CEO on Pivot: No More ‘Butt Cheeks Hanging Out’ | WSJ
Posted
August 26, 2025
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August 26, 2025
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7:13Now PlayingHooters is remaking its brand image after filing for bankruptcy in March. For years, the casual restaurant chain has been operated by two different companies: one owned by private equity that emphasizes the brand’s sex appeal as a “breastaurant” and one that includes the original founders that says it’s actually “family friendly.” So how does Hooters plan to turn the brand around amid growing competition in the food industry?
WSJ sat down with Hooters Management Corporation CEO Neil Kiefer, who shared his turnaround plan.
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