How Taco Bell’s CEO Keeps Gen Z Obsessed | WSJ
September 5, 2025
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9:08Now PlayingHow Taco Bell’s CEO Keeps Gen Z Obsessed | WSJ
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as posted by the channelTaco Bell is seeing sales rise despite an overall slump in the fast food industry. The restaurant chain recently made a big bet on chicken amid increased competition in the space: in the last year, McDonald’s, Chipotle and Wendy’s all launched chicken-focused campaigns. So how does Taco Bell keep retaining customers and staying ahead of trends in a crowded space?
WSJ spoke with CEO Sean Tresvant about how he keeps people coming back even as they pull
back on spending.
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#TacoBell #Food #WSJ
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