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Why the Long-Standing Tradition of Happy Hour is Drying Up
Posted
January 13, 2026
Views
10,536
Likes
181
Comments
62
Engagement
2.31%
January 13, 2026
10,536
181
62
2.31%
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3:19Now PlayingFor decades, the ritual of happy hour has been a staple of professional life but with remote work and fewer Americans drinking alcohol, the tradition is drying up. Now, restaurants are getting creative with interactive events and more mocktail offerings, while some companies are holding social popups and even run clubs. NBC's Emilie Ikeda reports for TODAY.
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