How to Be a Real Entrepreneur

For so many aspiring entrepreneurs, the road stops at an idea. Sure, they may build a website, design a logo, maybe even create a comprehensive business plan. But until they make that first sale, they’re still just a wantrapreneur – that is, someone who spends their time and money on everything else except creating a real business.

Real entrepreneurs, on the other hand, care about one thing: building a product or service that people want and making that sale. In this video, Tony talks to appSumo CEO and serial entrepreneur Noah Kagan, who shares his personal tips for building a business.

Noah knows that the cards are stacked against you as an entrepreneur. But the real reason most businesses fail isn’t luck – it’s failure to execute. Failure to take action. As Tony says in the video, “Knowledge is not power, knowledge is potential power. What you have to do is put it to work.” Most people overvalue their ideas in business and undervalue their execution. Everybody has a great business idea, but how many people actually get it done?

Execution trumps knowledge any day of the week, because most people aren’t willing to do the work. They’re not willing to make the tough decisions. These are the traits of great entrepreneurs, not just wantrapreneurs.

What else do real entrepreneurs know? They know that they must focus on their passion, not their product. They know that passion is what keeps you going when you hit roadblocks. They choose to start a business doing something that they would be willing to do for free – because that’s how much they love it.

They know how to feed their minds with the right material and create empowering habits. They know how to focus – and they know how to fail, productively. And they know that the people they surround themselves with make all the difference, including their romantic relationships.

Listen to the podcast to hear Noah talk about all this and more, including:

Recommendations for those who are just starting out

His top tips for identifying and recruiting the best talent

How to conquer fear of rejection and failure

Key fundamentals for scaling your business

How to leverage your network

Are you the real deal? Are you here to implement – or will your lips keep moving, while your feet stay in the same place? The road to startup success is anything but clear, leaving plenty of room for creative ingenuity. But if you don’t have the right tools and mindset, then the only guarantee you have is that your road will stop short. Transform your mindset at Business Mastery, a powerful five-day event created for real-deal entrepreneurs.

Business Mastery is the world’s premier business training event designed and hosted by the world’s #1 authority on personal growth, business transformation and peak performance – Tony Robbins. This five-day event equips entrepreneurs, business owners and operators with cutting-edge systems, skills and strategies not found anywhere else to create an invincible advantage against competitors.

Business Mastery is designed to help participants thrive in any economic climate as they discover critical factors impacting their businesses currently, and design an action plan for the next phase of growth, whether they seek more profits or an exit strategy. This includes marketing tips, maximizing a business’ digital presence to actually get seen and discovered online and how to anticipate and solve the biggest business problems.

During this comprehensive program, participants gain the same proprietary tools and methodologies Tony Robbins has used to make more than 70 businesses profitable. They’ll also unlock exclusive growth tips from industry giants from companies like Airbnb, OrangeTheory, Shake Shack, SoulCycle, Warby Parker and more.

Now available as an immersive virtual event, Tony Robbins’s Business Mastery is drawing even larger crowds and a new generation of business owners.

Learn more about Business Mastery

Unlock how to be a real entrepreneur

Discover the traits of great entrepreneurs