Donald Miller On How To Communicate In Times of Crisis

Donald Miller is a storytelling expert, founder of StoryBrand, CEO of Business Made Simple, author and speaker – and he’ll share with you the two most essential aspects of communication in times of crisis.

Communication is a trait of great leaders, and in times of uncertainty, it becomes more important than ever. From Nelson Mandela inspiring a revolution during dark times to Indra Nooyi’s famously “straightshooting” style when she took over Pepsi Co. with uncertain prospects, effective crisis leadership depends on the ability to communicate. Learn more about how you can develop your crisis leadership skills at

Communication in times of crisis is more than talking. Anyone can talk – leaders know that communication isn’t about talking, but about reassurance, demonstrating confidence and articulating a plan of action. There’s a reason that during times of stress, the president holds a press conference every day, regardless of whether there have been new developments. An authoritative presence alone can calm people. Combine that with the tips in this video, and you have a recipe for success in times of stress.

In this video, Donald explains why clear, specific and frequent communication is vital in a crisis – and shares actionable tips on how you can provide it. He also shares the two most important things to communicate, every time you communicate: empathy and competency. Tell them you understand. Then tell them your plan. This works for both employees and customers, addressing their concerns, relieving their pain points and turning them into raving fans.

What’s your plan? As a leader, you need to be prepared for any circumstance, including economic downturns, crises, your exit from the company and more. Are you? Attending Business Mastery can help you think through common business scenarios, crises and growth strategies and create an achievable, actionable plan. Tony calls it a business MAP massive action plan and it’s just one of the invaluable skills you’ll get from this powerful event. Read more about business MAPs at and read on to learn about Business Mastery.

Business Mastery is the world’s premier business training event designed and hosted by the world’s #1 authority on personal growth, business transformation and peak performance – Tony Robbins. This five-day event equips entrepreneurs, business owners and operators with cutting-edge systems, skills and strategies not found anywhere else to create an invincible advantage against competitors.

Business Mastery is designed to help participants thrive in any economic climate as they discover critical factors impacting their businesses currently, and design an action plan for the next phase of growth, whether they seek more profits or an exit strategy. This includes marketing tips, maximizing a business’ digital presence to actually get seen and discovered online and how to anticipate and solve the biggest business problems.

During this comprehensive program, participants gain the same proprietary tools and methodologies Tony Robbins has used to make more than 70 businesses profitable. They’ll also unlock exclusive growth tips from industry giants from companies like Airbnb, OrangeTheory, Shake Shack, SoulCycle, Warby Parker and more.

Now available as an immersive virtual event, Tony Robbins’s Business Mastery is drawing even larger crowds and a new generation of business owners.

Learn more about Business Mastery