Create Raving Fan Customers Using The Power Of The Tribe

Marketing strategist, visionary and best-selling author David Meerman Scott shares three things you can be doing right now to improve your marketing and communications to create raving fan customers.

For his recent book Fanocracy (), David researched an essential question for all business ownersWhy do we become fans of something? Ultimately, humans are hardwired to want to be part of a tribe. We want to find people who are like us. When we’re part of our tribe we feel safe and comfortable. When we’re not part of our tribe, we feel uncomfortable.

Music creates these tribes. Tony Robbins events create these tribes. Especially in times of stress, business owners can leverage this need for belonging to create raving fan customers. (You can read about raving fan customers at and watch this video for more). But to do it, you’ll need to shift the way you’re talking to your customers.

First, stop focusing on your own products and services, and instead focus on your buyers – your ideal customers. Speak to their pain points and challenges. Second, ditch complicated language and stock photographs. It isn’t helping you make connections. Watch the video to learn which words David recommends you eliminate from your vocabulary.

Finally, create videos. Videos connect with people on a deeper level thanks to mirror neurons. Our mirror neurons fire when we hear or see people say something, as if we are doing that activity ourselves. Learn more about how mirror neurons help create connections at and watch the video for more expert tips on how to create compelling videos.

Whether it’s a bear market or a bull market, an economic winter or a thriving summer, one thing never changes in business: creating raving fan customers is the key to success. This is just one of the many vital concepts Tony Robbins covers at his powerful Business Mastery events.

Business Mastery is the world’s premier business training event designed and hosted by the world’s #1 authority on personal growth, business transformation and peak performance – Tony Robbins. This five-day event equips entrepreneurs, business owners and operators with cutting-edge systems, skills and strategies not found anywhere else to create an invincible advantage against competitors.

Business Mastery is designed to help participants thrive in any economic climate as they discover critical factors impacting their businesses currently, and design an action plan for the next phase of growth, whether they seek more profits or an exit strategy. This includes marketing tips, maximizing a business’ digital presence to actually get seen and discovered online and how to anticipate and solve the biggest business problems.

During this comprehensive program, participants gain the same proprietary tools and methodologies Tony Robbins has used to make more than 70 businesses profitable. They’ll also unlock exclusive growth tips from industry giants from companies like Airbnb, OrangeTheory, Shake Shack, SoulCycle, Warby Parker and more.

Now available as an immersive virtual event, Tony Robbins’s Business Mastery is drawing even larger crowds and a new generation of business owners.

Learn more about Business Mastery