Essential Questions For Leadership In Times Of Crisis

Keith Cunningham – renowned business expert, entrepreneur and speaker – highlights the critical crisis management questions that you must ask yourself to maximize periods of “thinking time.”

What’s “thinking time”? Some business owners might call it an economic downturn. Tony Robbins calls it economic winter. But the most successful people call it an opportunity. They’re able to see that with the right mindset, a crisis can create breakthroughs, instead of breaking you. Hear what Tony had to say about creating breakthroughs on his podcast at and get started creating yours today.

Keith says in the video, “Cursing the wind doesn’t stop the hurricane.” In times of hardship, we have no choice but to play the hand we’ve been dealt. And as the saying goes, it’s not the hand you’ve been dealt, but how you play the hand that determines whether you win the game. How can you ensure you’re playing your hand in the best possible way? It’s all about asking the right questions.

Keith has had all sorts of hands dealt to him in his years in business, and now he’ll share the essential questions every leader must ask in times of struggle. These are insights and strategies that come straight from the recent board meetings he has held on crisis leadership – and they will be invaluable for you. It starts with asking yourself, “What do I need to do immediately to ensure my survival and stability?” But it goes way beyond that. You want to thrive, not just survive. These questions will get you thinking about how.

Every business owner deals with uncertainty and crisis. Some are more serious than others, but no one is immune. To lead in these times, you need the right strategies and resources. Check out our articles on Career and Business at and accelerate your transformation at Business Mastery, Tony’s most powerful event for business owners.

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Business Mastery is designed to help participants thrive in any economic climate as they discover critical factors impacting their businesses currently, and design an action plan for the next phase of growth, whether they seek more profits or an exit strategy. This includes marketing tips, maximizing a business’ digital presence to actually get seen and discovered online and how to anticipate and solve the biggest business problems.

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