Create an impressive thought leadership video with these easy video hacks

Want to improve your presence on social media? Thought leadership videos are a great way to do that. These quick videos introduce you to your audience, build your authority and provide valuable content and information to your viewers.

Many entrepreneurs avoid video content because production seems scary or overwhelming when you’ve never done one before. How do you know what to say? How do you say it? How do you make a video that will grab your preferred audience’s attention?

In this Tony Robbins Business Resiliency video, Todd Hartley, founder and CEO of WireBuzz, gives you his top video hacks to make impressive and professional sales and thought leadership videos. Working with David Pierce, a professional realtor in Arizona, Todd explains how he makes a great video in just a few minutes, using nothing but a cell phone.

To start, select a background that lends to your credibility. When shooting a video, most people opt to record against a blank wall. This is boring and unimaginative. For David, he suggests recording with his office behind him. This shows his viewers that he is a successful realtor with a large office – just as he is.

Next, be sure that the lighting in your video is right. Todd suggests using natural lighting that will warm up your face and show depth and background. The warmer your face, the friendlier you appear. You can also add to the friendliness of your video by using a soft and natural tone in your voice.

When positioning your hands, use one hand to hold your phone and your thumb to start and stop recording. Hold the phone at eye level and be sure to make eye contact with the camera lens the entire time you’re recording. This makes it so that the video feels more like a friendly conversation.

Discover more about the power of influence in leadership

Read more expert tips on how to use social media to increase your sales

Click here for more tips on how to successfully use social media for your business

Learn more about Todd Hartley and WireBuzz

Business Mastery is the world’s premier business training event designed and hosted by the world’s #1 authority on personal growth, business transformation and peak performance – Tony Robbins. This five-day event equips entrepreneurs, business owners and operators with cutting-edge systems, skills and strategies not found anywhere else to create an invincible advantage against competitors.

Business Mastery is designed to help participants thrive in any economic climate as they discover critical factors impacting their businesses currently, and design an action plan for the next phase of growth, whether they seek more profits or an exit strategy. This includes marketing tips, maximizing a business’ digital presence to actually get seen and discovered online and how to anticipate and solve the biggest business problems.

During this comprehensive program, participants gain the same proprietary tools and methodologies Tony Robbins has used to make more than 70 businesses profitable. They’ll also unlock exclusive growth tips from industry giants from companies like Airbnb, OrangeTheory, Shake Shack, SoulCycle, Warby Parker and more.

Now available as an immersive virtual event, Tony Robbins’s Business Mastery is drawing even larger crowds and a new generation of business owners.

Learn more about Business Mastery

Please Subscribe

Follow TR:

Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. For more than 37 years, millions of people have enjoyed the warmth, humor and dynamic presentation of Mr. Robbins' corporate and personal development events. As the nation's #1 life and business strategist, he's called upon to consult and coach some of the world's finest athletes, entertainers, Fortune 500 CEOs, and even presidents of nations.