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1:48Now Playing‘Trad wives’ are becoming more popular for young women. What to know. | USA TODAY
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1:48Now PlayingThe “trad wives,” or a traditional wife lifestyle gained popularity on social media. Now more young women are exploring the alternative lifestyle.
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Perfectly coiffed hair. A pinup dress. A gorgeous home-cooked meal on a decadent dining room table. These images convey that of a "traditional wife," a woman you might picture as being from the 1950s.
But these women – known as "trad wives," typically Christian conservatives – are here today, and gaining attention on TikTok to the tune of nearly 187 million views. Many of their followers celebrate the lifestyle these women are aiming to showcase, but others worry they are idealizing a time when women enjoyed less autonomy and fewer rights than they have now − especially as we head into a heated election season.
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