Guide to Scaling A Startup with Zero Funding | Kata 1

Welcome to the first session of a 16-Kata series where I break down everything I have learned about starting and scaling companies over the past decade.

In today’s dense session, we discuss how AEOS was built, how it was scaled from zero to a profitable organization without any external funding, the decisions, mistakes, and contrarian bets that shaped its trajectory, and what I learned along the way. The session also explains why distribution matters more than product, why talent is the real moat, and why running multiple small bets with high failure tolerance works better than chasing one perfect plan.

If you are building, operating, or trying to understand how bootstrapped companies really scale, this session may have what you are looking for.