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What it Takes to Launch a Sustainably Minded Fashion Brand - Created with W Hotels

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December 18, 2019

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Created with W Hotels.

James Flemons is an LA-based fashion designer of the brand Phlemuns. After graduating FIDM, James sought to start his own brand that was sustainably-minded, gender-inclusive, and centered in fair labor practices.

His gender fluid designs have captured the attention of some of the biggest names in music, but the realities of starting a fashion brand aren’t as glamorous as you’d think. Watch as we visit his studio in Downtown LA and tag along to a local fabric shop to source his next creation.

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