Sleepwell isn’t sleeping on the mattress business anymore

<p>The mattress industry in India this year is valued at around $2.5 billion and growing at a CAGR of 10%. Up to 9 million mattresses are sold in the country every year. </p><p>Among the top brands in the mattress market is Sleepwell, owned by Sheela Foam, the largest manufacturer of Polyurethane Foams (PU) in Asia Pacific. Despite having a fourth of the market share and conditions ripe for innovating and growing, the company had been in a limbo of sorts.</p><p>Until last month, when it announced it was acquiring a 95% stake in Kurl-On, another popular mattress maker.</p><p>What's in this deal for Sleepwell?</p><p>Tune in.</p><p><strong><em>Recommendation<br /></em></strong><em><br /></em><a href="https://the-ken.com/story/india-and-sleep/"><em>Up all night: Capitalising on India’s big sleep gap</em></a></p><p><br /><em>Daybreak is produced from the newsroom of </em><a href="https://the-ken.com/"><em>The Ken</em></a><em>, India’s first subscriber-only business news platform. </em><a href="https://the-ken.com/pricing/"><em>Subscribe</em></a><em> for more exclusive, deeply-reported, and analytical business stories.</em></p>