Disney leaves Jio the keys to the kingdom

<p>A few months ago, multiple Hotstar executives had told The Ken the same thing. “IPL or no IPL, cricket is going to be the platform’s most important customer-acquisition funnel this year.” It seems Disney Star is holding on to that strategy. The Asia Cup is going to be streamed for free on Disney Hotstar from today onwards.</p><p>Even after losing the IPL's digital streaming rights, Disney+Hotstar is the leader of the Indian OTT space in terms of subscriber numbers. But OTT is a complex business and just having the largest subscriber base is not really enough, at least not in India.</p><p><br /></p><p>In fact, Disney has been on quite the downturn in India. And the way its headed, it almost seems like its making space for Jio to come take its crown.</p><p>Tune in.</p><p><strong><em>Free Read</em></strong></p><p><a href="https://the-ken.com/story/the-product-manager-paradigm-shift/?utm_source=web&amp;utm_medium=podcast_twentyfour&amp;utm_campaign=daybreak_pm">Project Manager is dead. Long live the Product Manager <br /></a><br /><em>Daybreak is produced from the newsroom of </em><a href="https://the-ken.com/"><em>The Ken</em></a><em>, India’s first subscriber-only business news platform. </em><a href="https://the-ken.com/pricing/"><em>Subscribe</em></a><em> for more exclusive, deeply-reported, and analytical business stories.</em></p><p><br /></p>