How facial-recognition firms turn public deals into private gold

<p>Indian startups are making the most of the increasing demand for surveillance by securing high visibility government contracts. But while these can boost a startup's profile, government projects are unpredictable and often difficult for smaller startups to win. </p><p>As a result, there is a shift underway — private clients are becoming increasingly crucial for profitability. </p><p>This divide between public and private contracts is forcing these surveillance startups to do a fair bit of monkey balancing. How are they pulling it off?</p><p>Tune in. </p><p><em>**This episode was previously published in December, 2024</em></p><p><em><br /></em><strong><em>Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. </em></strong><a href="https://the-ken.com/pricing/"><strong><em>Subscribe</em></strong></a><strong><em> for more exclusive, deeply-reported, and analytical business stories.</em></strong></p>