Episode 15: The 5 Signs

<ol><li>You answer your own phone.</li></ol><ul><li>It telegraphs to potential clients that you’re really not that busy.</li><li>It telegraphs that you don’t have enough business going on to be able to support someone answering your phone.  </li><li>It demonstrates you are sort of desperate for the call.</li><li>It keeps you from doing good work. It distracts you.</li><li>It is a lack of time management.</li><li>Clients are expecting a receptionist. It’s more professional.</li></ul><ol><li>You have a non professional email account.</li></ol><ul><li>You need to look professional. Be professional.</li></ul><ol><li>You meet with potential clients at Starbucks or Panera.</li></ol><ul><li>It telegraphs you are <em>small potatoes,</em> and that you don’t make enough money to spend money on an office, or you don’t care enough.</li><li>You need an office. Because of what it represents, because of the privacy.</li></ul><ol><li>You lower your fee when pressured by a potential client.</li></ol><ul><li>Set a fee which is fair to you and fair to your client.</li><li>You don’t wanna be dealing with client who are looking for the lowest cost denominator.</li><li>It telegraphs to clients that we as lawyers will fold to others when dealing with another attorney or the government.</li><li>It sets the tone for the relationship. Clients could end up bossing you around.</li><li>People are smart, they are gonna try to get the best deal possible.</li></ul><ol><li>You offer many practice areas in your website.</li></ol><ul><li>This telegraphs that you will do anything.</li><li>It shows you don’t have the systems nor the expertise built out to handle a particular matter.</li><li>How can you target with so many practice areas!?</li></ul><p>  <br />Hacking’s Hack: Don’t work at home, work in the office. Stop looking at your phone, emails, to-dos, etc once you get out of the office. This will give you time to be with yourself and your family. Read books. Spend quality time with your kids.<br />   <br />Tyson’s Tip: The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies. By Chet Holmes. Portfolio; Reprint edition (May 27, 2008). The best book on how to run your business.<br />   The Maximum Lawyer Podcast. Partner up, and maximize your firm.</p>

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