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Neale Martin's Secrets for CEOs | Big Think
Posted
April 24, 2012
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169
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April 24, 2012
169
2
1.18%
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1:18Now PlayingNeale Martin's Secrets for CEOs
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Neal Martin says his book has the most current research on the unconscious mind.
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Neale Martin:
Dr. Neale Martin is an expert in consumer behavior, customer satisfaction, and bridging the gap between new technologies and markets. As a consultant and executive educator, he has spent the last decade helping communications and networking companies launch some of the past century's most innovative products and services. Martin speaks on topics ranging from creating new markets to customer service. It is his eclectic background in psychology, journalism, and dog training that gave him the insights needed to connect recent research in neurobiology and cognitive psychology to today's greatest marketing challenges.
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TRANSCRIPT:
Question: Why should CEO’s read you book?rnrnMartin: The central theme of my book and the reason why CEOs should definitely read it now is that a lot of their assumptions about their relationships with their customers are wrong, and because those assumptions are wrong, that a lot of their decisions are based on ideas that have fundamentally [disproved]. In addition to that, a lot of their market research is wrong, because a lot their market research has been basically focused on the executive mind when it’s the unconscious mind that’s making a lot of these… that has made these decisions and they continues to make these decisions. And what this book does is to give you a very easy to read framework to look at every element of your business from this context. And there are a lot of books out there that are kind of, that [have looked] at various aspects of this, this is really the first one that’s updated all of our marketing based on what we’ve learned the past 15 years about the power of the unconscious mind.
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