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Steve Martin and the Story of Nasty Little Man | Steve Martin | Big Think
Posted
April 24, 2012
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April 24, 2012
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An East Village sublet was the original base of operations for Steve Martin.
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Steve Martin:
Steve Martin is a former music journalist who in 1992 founded Nasty Little Man, a New York City public relations firm designed to promote musicians and bands. Martin's client roster includes mostly rock and indie rock performers, including Gorillaz, Foo Fighters, and Radiohead.
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TRANSCRIPT:
Topic: Steve Martin and the Story of Nasty Little Man
Steve Martin: It was organic. Yeah. It was definitely organic. I was- I moved into an illegal sublet in the East Village, back when such things existed, and it was pretty cool because I had some people- friends of mine would crash here and there- but it was like a two-bedroom really nice apartment. It was like separate living room, separate kitchen, all this stuff for like $1,500 a month. So, I started- I had one room as sort of the office that I was using sort of as my writing space- ‘cause I was churning out stuff for like Spin and Thrasher and MTV News and a bunch of magazines that don’t exist anymore, like Tower Records, Pulse, when it existed, so I was doing okay back then. But then as I had approached a couple of these bands, the first couple clients were just like, Helmet, Ween- I don’t think any of these people are clients anymore- Bad Religion, Smashing Pumpkins, White Zombie- and just- that aspect of my work definitely started- - overshadowing the other one greatly. The watershed market- excuse me- the watershed mark would have to be when Mike D. from Beastie Boys just called me one day and said that the Indie PR firm they had been working with was closing up shop, and that he wanted to talk to me about working with them.
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