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Lesson 1: Build your sales muscles | Robert Herjavec
Posted
April 5, 2026
April 5, 2026
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4:24Now PlayingIn “Back to the Future,” Marty McFly time-travels to 1955 and inadvertently risks erasing his own existence unless his parents fall in love again. But getting his dad, George, to ask out his mom is no easy feat: “What if she said no? I don’t know if I could take that kind of a rejection.”
Like George, some would do anything to avoid rejection, but, as tech entrepreneur Robert Herjavec notes, there’s no way around it in sales. In this video lesson, he advises on how to make selling less intimidating and approach it as your true self.
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About Robert Herjavec:
Before he was a star on Shark Tank, Robert Herjavec worked behind the scenes in production and also spent time waiting tables and delivering newspapers. He later rose up the ranks at a technology company through a sales role. Herjavec went on to found several companies, including BRAK Systems, an internet security firm he sold to AT&T Canada for $30.2 million, and The Herjavec Group, a global cybersecurity company. The Herjavec Group merged and rebranded as Cyderes in 2022, and Herjavec stayed on as CEO and board member before stepping down in 2024.
Herjavec has appeared as an investor on Canada’s Dragons’ Den as well as the U.S. and Australian versions of Shark Tank. He is also the author of three books: Driven: How to Succeed in Business and Life (2010), The Will to Win: Leading, Competing, Succeeding (2013), and You Don't Have to Be a Shark: Creating Your Own Success (2016).
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