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Kanye West Vaults From Broke to Billions With Yeezy in Demand
Posted
April 29, 2020
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2,047
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April 29, 2020
2,047
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1:01Now PlayingKanye West's billionaire status has a lot to do with his fashion brand, Yeezy, which 4 years ago had him swimming in debt. Now Bank of America Corp. valued the sneaker side of the business alone at as much as $3 billion last year.
He’s now looking to bring the Yeezy name into other realms, including architecture, hospitality and even urban design. He calls it the “next frontier of living for humanity.”
The sneakers are the engine that keeps the brand humming. Yeezy was on track to generate $1.3 billion of shoe revenue in 2019, a 50% increase from a year earlier.
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