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The Second Trump Presidency, Brought to You by YouTubers
Posted
January 26, 2025
Views
5,150
Likes
157
Comments
15
Engagement
3.34%
January 26, 2025
5,150
157
15
3.34%
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1:30Now PlayingPodcasters including Joe Rogan, Theo Von and Logan Paul are mobilizing America’s men to lean right. An analysis of over 2,000 videos shows how. #trump #politics #podcast #joerogan #theovon #loganpaul #worldnews
As Donald Trump was sworn in as the 47th US President on Monday, he was surrounded by his family, donors and wealthy tech executives. Just a few feet farther away stood a political newcomer who’s been credited with encouraging lots of votes: Joe Rogan.
The fact that Rogan, the host of the world’s most popular podcast, watched from the Capitol Rotunda as Republican luminaries like Florida Governor Ron DeSantis were confined to overflow speaks volumes about the new dynamics at play in Washington and the media writ large. Over the past two years, a set of massively popular podcasters and streamers cemented themselves as the new mainstream source of information for millions of young men, and, according to a new Bloomberg analysis, used their perch to rally these constituents in support of Trump and the political right.
In an effort to understand the media diet of a generation, Bloomberg watched and analyzed over 2,000 videos from nine prominent YouTubers.
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