Why U.S. businesses are jumping on the Dubai chocolate craze
July 17, 2025
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1:19Now PlayingWhy U.S. businesses are jumping on the Dubai chocolate craze
YouTube Description
as posted by the channelAs the "Dubai chocolate" trend takes over the globe, U.S. companies like Shake Shack and Crumbl have worked quickly to capitalize on its continuing popularity. The idea was first sparked in 2021 by Fix Dessert Chocolatier founder and CEO Sarah Hamouda’s pregnancy cravings, she told CNBC. The original chocolate bars are filled with a mixture of pistachio cream, kadayif (shredded phyllo dough) and tahini.
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