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Why U.S. businesses are jumping on the Dubai chocolate craze
Posted
July 17, 2025
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July 17, 2025
31,156
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1:19Now PlayingAs the "Dubai chocolate" trend takes over the globe, U.S. companies like Shake Shack and Crumbl have worked quickly to capitalize on its continuing popularity. The idea was first sparked in 2021 by Fix Dessert Chocolatier founder and CEO Sarah Hamouda’s pregnancy cravings, she told CNBC. The original chocolate bars are filled with a mixture of pistachio cream, kadayif (shredded phyllo dough) and tahini.
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