CNBC Television
@CNBCtelevision·3.4M subscribers·157.5K videos
Taco Bell Is Rolling Out Live Más Café. Is It A Good Idea?
Posted
October 24, 2025
Views
410,674
Likes
3,796
Comments
682
Engagement
October 24, 2025
410,674
3,796
682
1.09%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
11:21Now PlayingTaco Bell is a longtime fast food giant with experts crediting its success to continual innovation. One of its latest undertakings is with beverages — joining competitors, like McDonald’s and Wendy’s, in ramping up drink innovation. Taco Bell has begun renovating some of its stores into Live Más Café with expanded offerings, including specialty coffees and energy drinks. CNBC visited one of the first locations in Irvine, California. Watch the video to learn more about why Taco Bell is betting on beverages.
CORRECTION:
Chapters:
Produced by: Ryan Baker
Edited by: Darren Geeter
Shot by: Andrew Evers
Animation by: Jason Reginato, Emily Park
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images, Taco Bell
» Subscribe to CNBC TV
» Watch CNBC on the go with CNBC+
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Want to be your own boss? Sign up for Smarter by CNBC Make It's new online course, How To Start A BusinessFor FirstTime Founders. Find stepbystep guidance for launching your first business, from testing your idea to growing your revenue. Sign up today
Connect with CNBC News Online
Get the latest news
Follow CNBC on LinkedIn
Follow CNBC News on Instagram
Follow CNBC News on Facebook
Follow CNBC on Threads
Follow CNBC News on X
Follow CNBC on WhatsApp
#cnbc
Why Taco Bell Is Betting On Drinks After McDonald’s Shut Down CosMc’s
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
