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Full Interview With Apple's Eddy Cue On The Company's Sports Playbook
Posted
October 29, 2025
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22:06Now PlayingCNBC's Alex Sherman sat down with Eddy Cue, Apple's senior vice president of services, at the Autosport Business Exchange New York City.
They spoke about Apple's Formula 1 ambitions, its key learnings from MLB rights and Apple's broader sports streaming strategy.
Watch the full conversation above, and sign up to receive future editions of the CNBC Sport newsletter straight to your inbox
Reporter: Alex Sherman
Senior Producer: Nick Robertson
Senior Field Producer: Jessica Golden
Senior Managing Producer: Tala Hadavi
Edited by: Mike Hoyt
Animation: Jason Reginato
Additional Footage: Getty Images
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Full Interview With Apple's Eddy Cue On The Company's Sports Playbook
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