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How Ford Botched Its Explorer Relaunch
Posted
February 13, 2020
Views
728,464
Likes
6,764
Comments
1,570
Engagement
1.14%
February 13, 2020
728,464
6,764
1,570
1.14%
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Ford revamped its pioneering and popular Explorer SUV for the 2020 model year. With more than 8 million units sold, the Ford Explorer is one of the best selling SUVs of all time. Moreover, it was long a cash cow for Ford. But the launch was riddled with troubles, sparking worries about a legendary automaker in the midst of tremendous change.
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How Ford Botched Its Explorer Relaunch
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