Cnbc
@cnbc·4.2M subscribers·16.1K videos
Why China’s 2-Minute Micro Dramas Are Poised To Take Over The U.S.
Posted
July 22, 2025
Views
382,691
Likes
5,794
Comments
929
Engagement
1.76%
July 22, 2025
382,691
5,794
929
1.76%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
9:32Now PlayingDuanju, the Chinese term for micro dramas known for wild plots and vertical, bite-sized videos, made headlines in China in 2024 as the industry surpassed the country's box-office revenue for the first time.
The short-format videos, which typically consist of episodes ranging from 90 seconds to two minutes long, initially gained popularity in China after capitalizing on the short-form video trend from other short-video apps in the country. And it now has its sights set on the U.S. entertainment industry.
Chapters:
Produced by: Jeff Huang
Edited by: Andrea Miller
Graphics by: Emily Park, Jason Reginato
Managing Producer: Anuz Thapa
Senior Director of Video: Lindsey Jacobson
Additional Footage: Getty Images, ReelShort, Quibi
» Subscribe to CNBC
» Subscribe to CNBC TV
» Watch CNBC on the go with CNBC+
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Do you want to buy a home but don’t know where to begin? Take CNBC’s new online course How to Buy Your First Home. Register today
Connect with CNBC News Online
Get the latest news
Follow CNBC on LinkedIn
Follow CNBC News on Instagram
Follow CNBC News on Facebook
Follow CNBC on Threads
Follow CNBC News on X
Follow CNBC on WhatsApp
#CNBC
Why China’s 2-Minute Micro Dramas Are Poised To Take Over The U.S.
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
