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Why It Feels Like Every Company Suddenly Wants To Sell You Protein
Posted
July 20, 2025
Views
1,204,120
Likes
12,483
Comments
1,898
Engagement
1.19%
July 20, 2025
1,204,120
12,483
1,898
1.19%
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Americans are increasingly looking for high protein consumer products. It has led to a flurry of new businesses and also growth opportunities for established consumer companies like General Mills where protein cereal has become a $100m revenue generator. Watch the video to learn about why protein has become a big business.
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Produced, Shot, and Edited by: Ryan Baker
Animation by: Jason Reginato
Senior Managing Producer: Tala Hadavi
Senior Director of Video: Jeniece Pettitt
Additional Footage: Getty Images
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Why Companies Like General Mills And PepsiCo Are Betting On Protein
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