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Why Applebee's is struggling while Chili's thrives

Posted

July 14, 2025

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30,338

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America has a new favorite grill and bar chain. For the first time, Chili’s overtook Applebee’s in U.S. systemwide sales in 2024, according to Technomic. It's part of a downward trend for Applebee's as it continues to grapple with declining sales and its owner, Dine Brands, works to get back to growth.

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Technomic It'sDine Brands

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Why Applebee's is struggling while Chili's thrives · CNBC Television · Sentinel