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Voices/Cnbc/Why Build-A-Bear Is Quietly Crushing The Market

Cnbc

@cnbc·4.2M subscribers·16.1K videos

Why Build-A-Bear Is Quietly Crushing The Market

Posted

December 21, 2025

Views

201,131

Likes

2,628

Comments

216

Engagement

1.41%

Why Build-A-Bear Is Quietly Crushing The Market · CNBC Television · Sentinel

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YouTube Description

as posted by the channel

Build-A-Bear Workshop has been quietly waging a comeback since CEO Sharon Price John came on board in 2013. During this time, the company doubled its sales among teens and adults, invested heavily in e-commerce and expanded internationally. Its share price grew by more than 1,150% between December 2020 and December 2025. Though tariffs have cut into company profits, Build-A-Bear expects to surpass more than $500m in annual revenue for the first time in its history in 2025.

Chapters:

Produced and Shot by: Natalie Rice

Reporting by: Laya Neelakandan

Additional Camera: Ryan Baker

Editor: Darren Geeter

Animation: Jason Reginato and Emily Park

Additional Sources: PitchBook

Additional footage: Getty Images, AP Photos

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Why Build-A-Bear Is Quietly Crushing The Market

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Guests & Subjects Covered

Build-A-Bear WorkshopCEO Sharon Price JohnChapters Introduction ChapterRisks ProducedNatalie Rice ReportingGetty Images AP PhotosCNBC TVWatch CNBC

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