Cnbc
@cnbc·4.2M subscribers·16.1K videos
Why Toymakers Like Hasbro And Mattel Need Hollywood
Posted
February 24, 2026
Views
21,108
Likes
496
Comments
64
Engagement
2.65%
February 24, 2026
21,108
496
64
2.65%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
Toy giants Hasbro and Mattel are pinning their 2026 growth on Hollywood, betting that a slew of blockbuster releases from franchises like Marvel and Star Wars will reignite sluggish retail sales and regain new customers. Entertainment reporter Sarah Whitten has the story.
Produced Shot and Edited by: Natalie Rice
Reporting by: Sarah Whitten
Senior Managing Producer: Tala Hadavi
Additional Footage: Disney, Getty Images, Hasbro, Mattel, Reuters, TikTok
» Subscribe to CNBC TV
» Watch CNBC on the go with CNBC+
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Want to get ahead at work with AI? Sign up for CNBC's new online course, Beyond the BasicsHow to Use AI to Supercharge Your Work. Learn advanced AI skills like building custom GPTs and using AI agents to boost your productivity today. Sign up today
Connect with CNBC News Online
Get the latest news
Follow CNBC on LinkedIn
Follow CNBC News on Instagram
Follow CNBC News on Facebook
Follow CNBC on Threads
Follow CNBC News on X
Follow CNBC on WhatsApp
#CNBC
How Blockbuster Movie Franchises Are Helping Boost Toy Sales
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
