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Why Apple’s AI Strategy Matters More Than Ever
Posted
April 1, 2026
Views
189,603
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2,770
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April 1, 2026
189,603
2,770
179
1.56%
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Apple turns 50 at a moment when it's losing the AI race and doing something once almost unthinkable: opening Siri to rival chatbots and leaning on Google's Gemini to close the gap. But some of the people who helped build Apple, including co-founder Steve Wozniak, former CEO John Sculley and Siri's co-founders, suggest the company may be playing a longer game. Apple has long excelled as a late mover, letting others prove out a market before stepping in with tighter integration and a more polished experience, and it's betting it can afford to lose the first round of AI. Because the next one may look a lot more like its own playbook, computing that happens on the device, inside an ecosystem it owns. On Apple’s 50th anniversary, CNBC’s MacKenzie Sigalos explores why AI could define its next 50 years.
Reporter: MacKenzie Sigalos
Produced by: Andrew Evers
Edited by: Erin Black
Additional Production: Jeff Kopp, Andrew Troast
Senior Director of Video: Jeniece Pettitt
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Apple Turns 50 — Here's What's Next In The Age Of AI
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