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AI Demand Is Inflated And Only Anthropic Is Being Realistic

Posted

April 17, 2026

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The main demand signal for artificial intelligence looks explosive on paper, but it may be significantly overstated. Token consumption, the basic unit of AI usage, is becoming a distorted metric. Companies like Shopify and Meta have created internal "tokenmaxxing" leaderboards that track how many tokens employees use, and Nvidia CEO Jensen Huang said engineers should be spending half their salary on tokens. But token demand is what the entire AI investment cycle is built on, and that demand number may not be real. CNBC's Deirdre Bosa shares her perscpective on why Anthropic, by pricing its tools for that reality, might be the best positioned AI company if a correction comes.

Anchor and Columnist: Deirdre Bosa

Produced by: Jasmine Wu

Additional Production: Drew Troast

Edited by: Matt Soto

Animation: Emily Park

Senior Director of Video: Jeniece Pettitt

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AI Demand Is Overstated — Only Anthropic Is Being Realistic

Guests & Subjects Covered

Nvidia CEO Jensen HuangCNBC's Deirdre BosaColumnist Deirdre Bosa ProducedVideo Jeniece PettittReality TVAI SignBasics HowUse AI

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