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Why BMW Is Still Investing In Big Sedans
Posted
April 22, 2026
Views
154,528
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April 22, 2026
154,528
2,014
276
1.48%
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7:38Now PlayingBMW debuted its refreshed version of the 7 Series sedan, the brand's full size flagship vehicle in April. It's the most extensive update BMW has undertaken. The company's North American boss said it won't give up on sedans, even though many other luxury and premium automakers have. SUV’s now outsell sedans by a pretty wide margin–especially in the full-size category. In addition, BMW’s X7 SUV is made in South Carolina, while it’s 7-Series is imported from Germany. That puts tariff pressure on it. BMW’s North America head Sebastian Mackensen says sedans still matter to the brand and the 7-Series still represents "the pinnacle of what we produce".
Reporting by: Robert Ferris
Editing: Darren Geeter
Camera: Natalie Rice, Macklin Fishman
Senior Director of Video: Lindsey Jacobson
Additional Footage: Getty Images, BMW
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Why BMW Is Still Investing In Big Sedans
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