Are Brands Ruining Twitch? ft. CashApp
January 8, 2021
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19:42Now PlayingAre Brands Ruining Twitch? ft. CashApp
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Recently, CashApp is under fire for gifting subscribers on Twitch across multiple channels. Several threads have called them out for poor app performance, shoddy marketing, or a sense of cheapness attached to their marketing campaign. In this video we break down how CashApp's marketing modality of gifting subscribers across the platform.
I think brands gifting subs and supporting streamers on the platform is something we're going to see a lot more of, and it's a great future that supports the streamers, their communities, and gives attention to the brand. That said, there is a right and wrong way to market on Twitch, and in this video we discuss that. We discuss Burger King and McDonald's questionable ad campaigns on Twitch and how they compare to other ads on Twitch.
I don't think CashApp deserves it. CashApp is doing something innovative on Twitch that I've never seen before, and it's been interesting to see a brand uniquely impact the website in a way no one else has before.
Obviously this video isn't sponsored in any way. I don't receive any money from CashApp for a sponsorship, though I do work with them via our agency as a client. Neither my company nor I, at the time of this video, has received any sponsorship money from CashApp, Burger King, or McDonalds. I just like to talk about unique marketing campaigns because that's my whole deal. As full disclosure, CashApp has gifted subs in my Twitch channel (without anyone asking them to) and I have helped negotiate deals for them on Twitch via several activations, though not to my personal financial benefit.
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