Cyberpunk 2077: A Marketing Masterpiece
December 9, 2020
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32:12Now PlayingCyberpunk 2077: A Marketing Masterpiece
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Cyberpunk 2077 is set up to be the most anticipated and best selling game of 2020, and possibly all time. What is it that drives the hype to Cyberpunk 2077? Why has this game surpassed all others? And what is it about CD Projekt Red that makes them so beloved as a game studio despite many delays in their games?
This video is our deep dive into the marketing of Cyberpunk 2077. We analyze why Cyberpunk has captured the hearts of millions, impacted the gaming industry, and the lessons it teaches about marketing to other AAA studios.
Cyberpunk is an example of a game that will go down in marketing history as one of the most successful and well advertised games. In this video we breakdown why Cyberpunk is such a success, why so many people are interested in it, and what it teaches the gaming industry about video game sales. Cyberpunks incredible marketing success is a combination of authenticity, built equity, track history, and intelligent advertising. In this video we break down exactly how it happened.
CDPR has created one of the most hype games of all time.
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