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Super Bowl MVP Von Miller Built a Country Club for Chickens In Texas
Posted
August 12, 2025
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1,091
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August 12, 2025
1,091
22
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2.29%
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24:43Now PlayingVon Miller, Super Bowl MVP, is also co-founder of Greener Pastures Chicken, a Texas-based company redefining organic, ethical farming. What started in a college lecture became a full-fledged mission: raise better birds, build a better system, and bring NFL discipline to agriculture.
Listen now to hear how falling asleep in class led to a purpose-driven business, why Patrick Mahomes got on board, and how Miller is proving that farming can be both ethical and successful.
Sponsored by:
• TOAST AllIn1 Restaurant POS
Chapters:
[04:30] – How a College Class Sparked Greener Pastures
[08:25] – NFL Backing: Patrick Mahomes and Drew Brees
[10:04] – What Makes Greener Pastures Different
[11:47] – Family Roots and Backyard Chickens
[17:10] – Looking Ahead to 2030 and the Vision for Greener Pastures
SPONSORS:
RESTAURANT INFLUENCERS IS PRESENTED BY TOAST —
Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.
• Toast AllIn1 Restaurant POS
Episode Links:
Greener Pastures Online
Greener Pastures Instagram
Greener Pastures Facebook
Von Miller Twitter
Von Miller YouTube Page
Von Miller Instagram
Key Takeaways:
A College Class Sparked a Purpose-Driven Business: Von Miller may have taken Meat Production 101 for an easy grade, but the course and a persistent professor laid the foundation for Greener Pastures, his ethical chicken company.
Build Before You Pitch: Rather than hyping a dream, Miller quietly built Greener Pastures over five years. That proof of work made it easy for NFL stars like Patrick Mahomes and Drew Brees to get on board.
Reimagining What Farming Can Be: From transparent operations to pasture-raised chickens with room to roam, Greener Pastures is Von Miller’s way of showing that farming can be sustainable, humane, and still scalable.
***
ABOUT VON MILLER —
Von Miller grew up raising chickens in Desoto, Texas, and went on to major in poultry science at Texas A&M University while playing college football. Initially, Von took poultry science as an “easy class” so he could focus on football. When he was caught falling asleep in class, the professors would make him stand up in front of the whole class and talk about chickens. His professors inspired him to take his studies more seriously - now an outside linebacker for the Buffalo Bills, Von continues his award-winning football career while pursuing his passion for raising happy chickens.
ABOUT RESTAURANT INFLUENCERS —
Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Shaquille O’Neal, Rob Dyrdek, Emeril Lagasse, Mayim Bialik, Jon Taffer, Robert Irvine, Toast co-founder Aman Narang, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.
Published by Entrepreneur Media
Produced by Cali BBQ Media
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