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How Beauty Brand YINA Taps Into Traditional Chinese Medicine To Create Luxury Skincare | Forbes
Posted
August 15, 2022
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August 15, 2022
14,679
373
12
2.62%
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5:58Now PlayingFor Angela Chau Gray and Ervina Wu, practicing yǎng shēng (養 生, nourishing life) and immersing into Chinese culture was part of their childhood. After meeting in graduate school, they decided to cofound YINA - a luxury green beauty and wellness company rooted in Traditional Chinese Medicine.
After three years of R&D and a $30,000 investment from personal savings, YINA has now 10,000+ customers and maintains a 40% retention rate. Along their journey, they have experienced the struggles of running a BIPOC-owned company and found ways to give back to the AAPI-community.
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