Forbes
@forbes·2.1M subscribers·11.3K videos
Top Creators List: The Business Behind Social Media's Most Powerful Influencers | Forbes
Posted
September 7, 2022
Views
10,205
Likes
237
Comments
31
Engagement
2.63%
September 7, 2022
10,205
237
31
2.63%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
7:05Now PlayingArmed with smartphones and armies of faithful fans, these 50 social media sensations are building fortunes by redefining the rules of entertainment, advertising, and stardom.
Social media has created a shortcut to celebrity fortune and fame. The eight-figure paydays once reserved for box office idols, stadium-filling singers and G.O.A.T athletes now flow to young influencers broadcasting their lives via smartphones. Welcome to the age of the selfie-made millionaire.
Creators including Jimmy “MrBeast” Donaldson, Charli and Dixie D’Amelio, Khaby Lame, Hudda Kattan and Felix “xQc” Lengyel are harnessing Instagram, Tiktok, YouTube, Snap and Twitch to bring home annual earnings of $10 million and beyond.
The inaugural Forbes Top Creator list highlights the 50 social superstars leveraging a combined 1.9 billion followers across social networks to earn $570 million in 2021 alone. Their average age is just 31. Next year’s windfall stands to be significantly richer as popular personalities shift from influencers to owners, using their massive reach to start their own ventures—clothing lines, beauty empires, TV series and fast food chains.
Read the full story on Forbes
Subscribe to FORBES
Stay Connected
Forbes newsletters
Forbes on Facebook
Forbes Video on Twitter
Forbes Video on Instagram
More From Forbes
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
