Forbes
@forbes·2.1M subscribers·11.3K videos
Aimee Song: Lessons Learned From 13 Years As a Top Influencer | Forbes
Posted
September 8, 2022
Views
18,494
Likes
350
Comments
27
Engagement
2.04%
September 8, 2022
18,494
350
27
2.04%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
26:48Now PlayingAimee Song was one of the first people to prove that social content creation (or blogging, as it was known) could be a full-time job. The Los Angeles native turned the readership of her architectural design blog, which started in 2008, into Fashion Week invites and brand partnerships, amassing over 6.6 million Instagram followers. Song has partnered with companies such as Valentino, Prada, Amazon Fashion and clean beauty brand Biossance. Her Biossance face oil registered more than seven-figures in sales when it launched, according to a rep. Song’s clothing brand, Song of Style, exclusively sold at Revolve, was the retailer’s first in-house influencer brand. A big advocate for mental health, Song uses her “online journal” to open up about her own therapy and, in a classic influencer monetization play, has partnered with BetterHelp.
Reporter: Alexandra Sternlicht
Read the full story on Forbes
Subscribe to FORBES
Stay Connected
Forbes newsletters
Forbes on Facebook
Forbes Video on Twitter
Forbes Video on Instagram
More From Forbes
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
