Npr
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Music influencers aren't telling you they get paid to promote songs
Posted
July 21, 2026
Views
3,702
Likes
542
Comments
10
Engagement
14.91%
July 21, 2026
3,702
542
10
14.91%
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1:23Now PlayingMusic influencers are getting paid to promote songs — and they're not telling you. NPR Music's Isabella Gomez Sarmiento explains how even though some influencers seem like regular people sharing their love of music, the content they're making can sometimes contain hidden advertising.
Host: Isabella Gomez Sarmiento/NPR
Producer: Alanté Serene/NPR
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