Politics and Prose
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Adam Alter, "Irresistible"
Posted
March 28, 2017
Views
17,415
Likes
338
Comments
10
Engagement
2.00%
March 28, 2017
17,415
338
10
2.00%
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53:24Now PlayingWhat substance abuse was to earlier generations, behavioral addiction is to those of us living in the technology-obsessed digital age. In his ground-breaking analysis of this new and rampant phenomenon, Alter, author of Drunk Tank Pink and an NYU professor of marketing and psychology, analyzes our seemingly helpless attraction to video games, social media, and email. Putting today’s compulsions in historical context, he lays out a history of changing notions of addiction and draws on the latest research in cognitive science, marketing, and software design to show exactly what happens in our brains when we engage with a device, and offers advice about how we can regain control of our machines and our lives.
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Produced by Tom Warren
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