Indian Skincare & Beauty Brand, Marketing & Customer Insights - Minimalist | FO185 Raj Shamani
April 4, 2024
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55:54Now PlayingIndian Skincare & Beauty Brand, Marketing & Customer Insights - Minimalist | FO185 Raj Shamani
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as posted by the channelOrder 'Build, Don't Talk' (in English) here
Order 'Build Don't Talk' (in Hindi) here
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Smell good, feel confident. Use my code Raj10 to get additional 10% off all Blanko perfumes
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My gear for shooting this video:
Canon EOS 200D II 24.1MP DSLR Camera
Canon EF50MM F/1.8 STM Lens
Canon EFS 1855mm f/3.55.6
Yunteng Aluminium Tripod (Vct690, Black)
Zoom H6 All Black (2020 Version)
Shure SM7B Cardioid Vocal Dynamic Microphone
Shure MV7 USB Podcast Microphone
GODOX SL150II 150W LED Video Light
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In today’s episode of Figuring Out, we have Minimalist’s co-founder Mohit Yadav in conversation with Raj Shamani. Minimalist is one of the fastest-growing skincare brand of India which has grown from 0 to 100 crores in just 8 months. You will hear all that it took for this brand to grow and become one of the favourite brands of consumers in this episode.
In this episode, we talked about how Mohit started Minimalist, the early days of him figuring out everything in this business, and how Minimalist’s Instagram followers went from 200 to 10,000 within 2 days. He further explained the complete breakdown of the journey of reaching 0 to 100 crores in revenue within 8 months of starting the brand. We also talked about if Minimalist is inspired by The Ordinary which is popular in the U.S. and the three segments of different consumers that he came across while building Minimalist.
We discussed the modern distribution channels like Zepto, Swiggy, and more and how much these channels contribute to their overall sales. He shared the top 3 skincare products that are most bought in India. He explained their social media strategy and overall strategy to have 4x consumer retention. We ended our conversation by talking about how Indian consumers are different from consumers from any other country. For more such insightful conversations, subscribe to our channel and join this journey of Figuring Out.
Follow Mohit Yadav On:
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Follow Raj Shamani On ⤵︎
Instagram @RajShamani
Twitter @RajShamani
Facebook @ShamaniRaj
LinkedIn - Raj Shamani
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#Podcast #FiguringOut #RajShamani #minimalist
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