How To Build A ₹1000 CRORE Food & Restaurant Business In India? Biryani By Kilo | FO227 Raj Shamani

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Canon EOS 200D II 24.1MP DSLR Camera

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Zoom H6 All Black (2020 Version)

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In today’s episode of Figuring Out, we have Vishal Jindal in conversation with Raj Shamani.

He is the Founder and Co-CEO of Biryani by Kilo. It is India’s leading biryani chain with 100+ outlets in more than 40 cities. It is famous for its fresh and premium quality Biryani.

In this episode, we talked about how big is Biryani by Kilo and its growth over the years, how big brands like Mcdonald's and Domino’s scaled their business while keeping their quality and taste consistent. We then talked about the history of biryani, types of biryani, and how biryani is cooked in BBK. We then discussed how people can start a food business from home, how much money is required and how they can do affordable advertisement. We also talked about how to predict long-term trends, and why many franchise businesses fail.

Towards the end, we talked about their retention rate and what is required for a high retention rate, why they sell biryani by kilo rather than by plate, his worst hiring story, and how he usually hires. We also discussed states that consumed the most biryani and their best-selling biryanis. We ended our conversation by discussing why many celebrity food chains fail and what it takes to make successful food businesses and distribution of business orders BBK gets from various ways. For such insightful conversations, subscribe to our channel.

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