August 16, 2021
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6:09Now PlayingAugust is Black Business month, and “Start Your Day” guest host Shannon LaNier speaks with Sandra Garcia, the owner of Encounter Your Potential, about digital marketing tips to help grow your business.
Garcia works with such companies as Del Technologies, and is a digital coach for Google for entrepreneurs in Harlem, NY. One tip Garcia gave was that most entrepreneurs shouldn’t dedicate daily digital marketing to their businesses; instead, it should be on a quarterly basis.
Daily digital marketing should include anything new or things happening in the news that is relevant to your business. However, everything should be scheduled out in advance. You will not be pressured to do management on the spot on a daily basis.
Finally, Garcia suggest people start getting ready for the holidays as Q4 is coming up; that way, business owners know what they want to share with their audience.
All this and more on “Start Your Day.”
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