Thegrio Politics
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PR Pro Shares Why You Should Be Your Own Publicist
Posted
August 26, 2021
Views
598
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August 26, 2021
598
18
3.01%
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5:58Now PlayingPublic relations and marketing CEO Nikkia McClain joins “Start Your Day” host Shannon LaNier to share why it’s important to be your own publicist.
McClain, the author of “DIY PR: Why Hire a Publicist When You Can Do it Yourself?” offers strategies and tools that you can begin to implement to get your business up and running. It’s important to be clear on what your brand message is and from there, work to get established. Two other key tips McClain offers to small business owners and entrepreneurs are to become the solution and lastly, maintain relationships. “PR is a marathon, it is not a sprint,” she says. “It takes time, its consistency, and it has to be repetitive,” she says, noting that it’s important to not focus on what other people are doing with their brand.” For those who may think they’re too busy but want tips, McClain offers a free webinar every Wednesday and Saturday to introduce what DIY PR is and what it offers. Her book is also available on Amazon and at Barnes and Noble.
All this and more on “Start Your Day.”
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