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The collapse of Kodak (and how it went up 2,190% because of Covid-19) - VisualPolitik EN
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September 21, 2020
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September 21, 2020
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A loan from the United States government for the Eastman Kodak Company, the famous company that led the photography industry for decades, to start manufacturing pharmaceutical ingredients to fight Covid-19.
This news alone was enough to cause the iconic American company to skyrocket on the stock exchange.
In just two sessions, between 27 and 29 July 2020, Kodak's shares rose by 2,190%.
And that has made us wonder, what exactly has happened to make the shares of this company go from $2, to $60 only to drop back to $8 dollars in just a few days?
And while we’re on the subject: What happened to make Kodak collapse in the first place? What happened to make a company that led the world market in photography for more than 100 years, lose more than 98% of its value, and even declare bankruptcy in 2012?
Did you know that since then this company has tried its luck with crypto-currencies or that it even built its own nuclear reactor in secret?
In this video, we are going to tell you all the details about the rise and fall of Kodak over recent decades and its surprising take off in the middle of the coronavirus crisis.
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