New Year, New Google Analytics | The Layover Live Episode 149
January 21, 2021
15 min
149
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148 of 222
Episode 149 · January 21, 2021
New Year, New Google Analytics | The Layover Live Episode 149
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Destination Discovery Episodes Around January 21, 2021
Episode 148 of 222 — walk the feed in the order it was published.
15:07This episodeNew Year, New Google Analytics | The Layover Live Episode 149
Summary
<p>Our very own analytics expert, Paul McLeod, joins Jason this week on The Layover Live to discuss the all new Google Analytics 4 (GA4). Paul and Jason talk about the new features in Google Analytics 4 and how destination marketers can take advantage of the new functionality. They also discuss how DMOs can prepare to start using this new platform and where you can learn more about Google Analytics 4.</p>
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