Pivoting Paid Media Strategies | The Layover Live Episode 145
December 3, 2020
22 min
145
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144 of 222
Episode 145 · December 3, 2020
Pivoting Paid Media Strategies | The Layover Live Episode 145
0:00 / 22:03
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Destination Discovery Episodes Around December 3, 2020
Episode 144 of 222 — walk the feed in the order it was published.
22:03This episodePivoting Paid Media Strategies | The Layover Live Episode 145
Summary
<p>Benny Anderson, Interim Executive Director at Visit Eau Claire, joins Jason this week on The Layover Live to talk about how Visit Eau Claire has shifted their paid media strategy throughout this year. Jason and Benny discuss what data and planning went into relaunching their paid media campaigns, how they’re measuring success, and how they have improved their marketing performance through Facebook Ads.</p>
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