Turning Your Paid Media Back On | The Layover Live Episode 142
November 12, 2020
18 min
142
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141 of 222
Episode 142 · November 12, 2020
Turning Your Paid Media Back On | The Layover Live Episode 142
0:00 / 18:26
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18:26This episodeTurning Your Paid Media Back On | The Layover Live Episode 142
Summary
<p>Melissa Gogel, Vice President of Marketing, Tourism and Communications with Visit Phoenix joins Jason this week to talk about the approach Visit Phoenix has taken to start turning their paid media campaigns back on. Jason and Melissa talk about what data and research Visit Phoenix has used throughout this year to guide their strategy, how they’re measuring success from their campaigns, and how other DMOs can approach turning their paid media back on as well.</p>
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