The Cult of Family Vloggeers

Imagine you’re a little kid and your parents are actually your bosses. Now imagine that, as your professional superiors, your parents' job is to engineer and exploit every single precious moment of your childhood for millions of people on the internet to behold, all in exchange for clicks, comments, and ad dollars. Sometimes they prank you, embarrass you, and/or produce a whole ‘nother sibling purely as a career move. Now imagine if your parents manage to figure out at some point that this dynamic is power abusive and manipulative, and they decide to stop sharing your face with the world, scads of strangers who’ve gotten parasocially attached to you since before you were born start flipping the f*** out. Such is the uncanny experience of a kid born into the cult of family vloggers, this week’s culty a$$ subject, featuring journalist Fortesa Latifi, who is currently writing a book about parenthood and content creation. Fascinated to hear your culty thoughts about this timely topic!!!