Amna Nawaz
@PBSNewsHour·5.3M subscribers·62.2K videos
Burger King throws down the gauntlet in the “burger wars” | Making Sense of Ads
Posted
June 10, 2019
Views
9,628
Likes
119
Engagement
1.24%
June 10, 2019
9,628
119
1.24%
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2:01Now PlayingIn a recent ad, Burger King took McDonalds head on, encouraging its customers to go to the Gold Arches and ask for a Whopper. It’s part of an ongoing saga over which fast-food chain has the best burgers. But does taking your competitors head-on actually sell more burgers? PBS NewsHour economics correspondent Paul Solman and Harvard Business School professor Nancy Koehn explore.
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Producer/Editor- Gretchen Frazee
Camera/Lighting/Studio- Hauser Digital Teaching & Learning Studio at Harvard University
Graphics- Daniel Davis
Senior Editors- Julia Griffin and James Williams
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